The Labubu Phenomenon: A Cultural Sensation Unveiled
Introduction
On the last Friday of August, within the cavernous expanse of Catch One nightclub, neon laser beams cascade over the dance floor. Bodies move in a synchronized, almost devotional rhythm as ravers from all corners of Los Angeles converge. They gather to pay homage at the altar of Labubu, a furry, Ewok - like collectible that has, in an era of fleeting TikTok trends, AI influencers, and transient hype, blossomed into a legitimate cultural phenomenon.
The Gathering of Diverse Attendees
The crowd is a melting pot. True believers, the genuinely curious, trend chasers, nightlife purists, aspiring influencers, party crashers, and those simply eager to be seen - everyone is present. Some 250 individuals, 18 years and older, have assembled, united by their admiration for this new "toy god." Outside, a line winds through the parking lot, and the soft scent of weed smoke lingers in the balmy night air.
Understanding the Labubu Frenzy
There are three distinct camps regarding Labubu: those who own one, those who desire one, or those who hold an opinion about it. This has piqued our interest to decipher the cult - like mania surrounding it.
The Enthusiasts' Perspectives
John, a 27 - year - old law student, exclaims, "It’s the Labubu rave, baby!" as he arrives with a group of friends. He pulls a limited - edition Coca - Cola Labubu from his backpack, handling it with the care of someone holding a trophy. "I know part of their popularity is due to consumerism, but they're so cute. It's a trend that caught on," he remarks. (Attendees interviewed by WIRED opted not to disclose their last names, citing privacy or work - related concerns.)
Aiden, a 21 - year - old clothing company manager, notes, "It’s a good fashion statement. If you pair it well, considering the colors, and put on a stylish outfit for a photo, it creates a look." He further adds that owning a Labubu has become a marker of taste. "People recognize it and think, 'Oh, a Labubu. You're cool.'" Aiden reveals that he was fortunate to acquire four Labubus this week, emphasizing the increasing difficulty of obtaining them as demand surges. "It's becoming more mainstream. I believe it's here to stay and will continue to grow," he predicts.
The Rise of Labubu
Conceived in 2015 by Chinese - Dutch artist Kasing Lung, Labubu has witnessed a global surge in popularity over the past year, fueled by celebrity endorsements. High - profile figures such as Rihanna, BTS, Kim Kardashian, and Naomi Osaka (who flaunted five crystal - encrusted limited editions at this year's US Open) have sung its praises. Chinese toy maker Pop Mart sells Labubu as part of its "The Monsters" franchise. WIRED reported in August that the company generated over $670 million in revenue in the first six months of 2025, a staggering 668 percent increase compared to the same period last year.
The Labubu - Centric Party Atmosphere
Inside Catch One, a movie - theater - sized LED screen on the stage displays animations of the furry toy. The DJ commands, "Everybody put their Labubu up," and hands shoot into the air. As the bass thunders from the speakers, the energy is infectious. Labubus dangle from necks, are pumped skyward, and sway from vest pockets. When the DJ cues up "Late at Night" by Lily Palmer and Maddix, the crowd erupts in unison.
The Allure of Scarcity and Marketing Tactics
The scarcity of Labubu is a key factor in its appeal. John remarks, "I love that they go rare. It’s dope that they run out of supply." The collectibles are sold in blind boxes, a marketing strategy that encourages repeat purchases. TikTok unboxing videos have further enhanced its aura of exclusivity. This popularity has given rise to a counterfeit market with imitation dolls like Lafufu and a resellers' market where limited editions fetch exorbitant prices. In the US, a retail blind - box Labubu ranges from $20 to $40, available on the company's website or app, while limited - edition collaborations sell for thousands on platforms like eBay. At auction houses, the prices are even higher; in June, a Sacai x Seventeen collaboration sold for $31,250, setting a new record. To meet the growing demand, Pop Mart has significantly increased production, according to Bloomberg.
Symbolism and Cultural Significance
Bran, a 34 - year - old Uber driver who also self - identifies as a "hustler," observes, "China always drops stuff at the right time. It’s like they know what’s going to trend." He notes the various symbolisms people attribute to Labubus, such as the unfounded claim that the doll is related to the devil. The symbolism is central to understanding Labubu's appeal. In a time when the Trump administration stoked fear and undermined the concept of free democracy, people yearn for something innocent and positive to believe in. Labubu has become a fad that people can rally around, offering a sense of joy in difficult times.
The Booming Labubu - Themed Market
Labubu - themed events have become a booming market. What began as a viral obsession has transformed into a wave of in - person experiences, including raves, tattoo pop - ups, and cake - decorating workshops. Data from ticketing platform Eventbrite shows a 518 percent surge in Labubu - themed gatherings between June and August, with a 178 percent month - over - month increase in attendance. Page Dudley, a company spokesperson, states, "These numbers point to a broader shift. Cultural moments are moving IRL faster than ever."
Diverse Attitudes at the Party
Mercedes, 20, admits to not owning a Labubu or knowing much about the trend. She smiles and playfully pretends to hide her face, having come to support Jungle House, the event producers. "We gotta rave, you know," she says.
Avery, 26, is adorned in a pink mesh long - sleeve shirt with four Labubus clipped to his jeans. He compares Labubu to Funkos or Tamagotchis, seeing it as the perfect accessory. "I took one to Hard Summer, and everyone was excited," he says. When asked if it makes him feel part of a community, he replies, "Maybe, I dunno. I’m an attention whore. I just love attention."
The Party's Euphoric Conclusion
In the back corner, a young couple kisses to a techno remix of Pitbull’s "Give Me Everything," as the crowd, caught up in the evening's euphoria, sings in unison, "For all we know we might not get tomorrow / let’s do it tonight." The dance floor is a flurry of jumping, gyrating bodies, crashing into each other like waves on the shore.
As an observer, the wild abandon of the event strikes me. Labubu may seem like a silly, overhyped trend, but it serves a purpose. Avery sums it up well, saying, "They’re just fun," before disappearing into the crowd. And on this night, that's all that truly matters.
